Jovika Vijayakumar (ஜோவிகா விஜயகுமார்) is an Indian social media personality and YouTuber born on 22 December 2004 in Chennai, Tamil Nadu. She is the daughter of actress and television personality Vanitha Vijayakumar and businessman Anand Jayarajan, and the granddaughter of veteran actor Vijayakumar and actress Manjula. She grew up in Chennai where she completed her schooling, and is a graduate. Inspired by her mother's career in entertainment, she began creating content for Vanitha's YouTube channel (788k+ subscribers), appearing in popular cooking series like Cook with Jovika and Jovika's Kitchen. She has a passion for cooking and reading, and owns a pet dog named Floofie. In October 2023, she became the youngest contestant in Bigg Boss Tamil Season 7 at 19. She broke household rules during the season, leading to her placement in the 'Small Boss House'. She was evicted in Week 9, finishing fourteenth overall.
Being the daughter of actress Vanitha Vijayakumar and granddaughter of legendary actor Vijayakumar; YouTube cooking and lifestyle content on her mother Vanitha's channel; one of the youngest contestants in Bigg Boss Tamil Season 7 (2023).
